Aicee Technologies Ltd
Post by On 02 July 2012 In Blog

Success with Mobile Website Design & Development

The mobile Web has gotten a bum rap. It spends most of its time either in the shadow of the desktop or playing the role of the native app’s frumpy friend. Luckily, we’ve got the tools to change that. Progressive enhancement, mobile-first and responsive design can help lead us towards a more unified, future-friendly Web. That’s the good news. The bad news? These tools are worthless if you don’t have license to use them.

What’s holding us back, in many cases, is our clients and the conceptual models they cling to. If our clients are to embrace the potential of the mobile Web, then we need to get them thinking beyond desktops and apps.

The Promise Of The Mobile Web Is a Tough Sell

Let’s face it: designing responsively takes longer and costs more.

When we introduce different screen sizes, resolutions and device capabilities, there’s a lot more to design. We’ve got more layouts to wireframe, different gestural interactions to consider, and a broad range of functional capabilities to support. All of this packs on significant testing time as well. Still, time and expense can be justified, especially when compared to the cost of trying to retrofit device-specific optimizations onto your design. You can make rational arguments to justify longer timelines, and most companies can find additional resources when they want to. There’s an obstacle much bigger than time or cost: it’s the obstacle of change.

Change Is Hard

Changing the way we do things is hard. Breaking from convention is scary. As humans, we’re naturally averse to this. Saying, “Got no time, got no money” is much, much easier than investing in a forward-thinking strategy that requires a fundamental shift in our notion of what a website is. We’re battling against stereotypes that we’ve collectively created for the Web. Ask someone to envision a website, and they’ll picture a 960-pixel-wide layout, comfortably nested in their desktop browser window. Ask them to envision a mobile website, and they’re bound to think of apps. They’ll picture a simple task-based interface with limited content, minimal navigation and elegant transitions. Desktop and mobile: two entirely different beasts.

Expectations are Project Baggage

We need to wean ourselves and our clients off the baggage that these expectations introduce into projects. We need to abandon outdated conventions. That’s easier said than done, so let’s attack the problem head on. Below, I’ll share the methods we use to change the way people think of the mobile Web; if you have other or different methods, let’s hear about them. How do we get ourselves and our clients to let go of the conceptual models they cling to?

Fact is

With billions of smart mobile devices in the market now, running away from mobile site won't be really a good idea as more people use their mobile devices more than they use their phones.

Read 427 times Last modified on Wednesday, 26 September 2012 01:02
  Aicee Technologies Ltd

Ifeanyichuwu Onyeabor is a web and software developer at Aicee Technologies Ltd

www.facebook.com/ifeanyichukwu.onyeabor This email address is being protected from spambots. You need JavaScript enabled to view it.
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